iOS dating app — The Factory
In 2014 I worked at The Factory on a dating app called “Woo”. Wilson Miner had done the initial branding and visual work. I designed the in-app chat and the majority of the app flows.
Woo’s take on dating was that it’s more fun when you have friends there to help. So to use the app to find a date you had to persuade at least one friend to sign up, spend time reading profiles on your behalf, and curate a pool of potential matches for you to consider.
That idea separated Woo from its competitors, but it also introduced a lot of product, design, and engineering complexity. We had people on the site who were looking for a date, people who were helping their friend(s) look for a date, and people who were doing both. Figures 2 and 3 show some of the documentation that I made to expose that complexity.
This product complexity also extended to the invitation flows. Figure 4 shows the three kinds of invitations that could have been sent, and the pathways to acceptance or rejection for each one.
In addition to working on product logic and flows, I also designed the 1-to-1 and group chat feature.
With all the design work done, I provided engineering with detailed specs for everything we’d made (Figure 6).