Product animations — Layer

In 2015 I was asked to produce some animations for a blog post about the release of Layer’s Platform API.

My animations illustrated the relationship between a customer’s application server (which contained their application logic) and Layer (which contained messaging logic), and how the two could work together in sending timely and appropriate application-to-user messages.

Figure 1. Surge pricing

Figure 2. Injecting content into group chat

Figure 3. Starting a new chat between matched users

Figure 4. Blocking users based on community feedback

Individual frames that made up the animation in Figure 3 — Figure 5. All 140 Sketch artboards that made up Figure 3

These kinds of animations can be a great supplement to text. Figma recently employed a similar approach in a blog post explaining how their multiplayer technology works.